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產品動態

本地行業丨按摩審核規則&產品能力同步

2021-09-24 admin
1.審核規則
①不支持緩解痛、癥、病等醫療描述,例如痛癥調理、緩解病痛、腰酸背痛;
②不支持理療、穴位按壓等中醫理療描述;
③僅支持使用原生推廣頁推廣/蹊徑落地頁;
④廣告不得涉及醫療相關內容,包含針灸/推拿/艾灸等理療類項目及醫生形象等;
⑤不得涉及色情擦邊內容;
⑥不得有受益人形象,如按摩前后對比,受益人錦旗等;
⑦上門按摩禁止投放;
⑧詞匯不能涉及醫療(文末點擊“閱讀原文”查看spa&按摩文案過審詞匯);
⑨因為按摩門店的性質,天生就是會更容易讓人產生聯想,需收緊按摩門店的外層女性素材,不支持使用這些素材:
女技師+男顧客
女技師+不清楚性別的顧客+全身按摩/一對一服務等可能存在不良聯想的描述
無關聯美女素材
若是女性接受女性按摩師的按摩服務場景素材則可以使用
2.案例速遞

 
3.產品能力速遞

俺去电影网
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